PMC-Sierra has released a white paper on their 10 Gig reference design. While the paper does not talk about much technical details on 10 GigE, it does try to motivate 10 GigE the obvious way, IPTV. It talks about the growing demand for HDTV, and how people with multiple set top boxes would require bandwidth that can be provided by 10 GigE solutions. Nothing much new, but may be interesting read for those in this field. Paper may be downloaded from http://www.pmc-sierra.com/ftth-pon (Registration required).